Organization:
Xalatan
Product Featured:
TSC-2
Goal of Promotion:
To promote the new prescription eyedrop that lowers eye pressure to help deal with glaucoma.
Description of Case History:
This dual use eyewear retainer and lanyard is a great promotional item for any eye related item. This can be worn as an eyewear retainer for customers and doctors prescribing this drug. These were given to pharmacies and doctors to wear as lanyards or around their glasses to expose the products to potential customers. This was a great marketing tool to expose and put the new drug on the market with a bang.
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Organization:
Chevy
Product Featured:
NSPZ
Goal of Promotion:
To promote: “Giving You the Keys to Your New Car”
Description of Case History:
Chevy dealerships gave away keychains for test driving a new Chevy. They wanted to “Give you the Keys to Your New Car”. It would be pretty hard to put a Chevy keychain on your keys and get into your old Toyota. This would keep the dealership on customer’s minds and give keep the Chevy experience fresh in their minds. Selling a few more cars the month before and creating a buzz around town made the keychain promotion all worth it.
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Organization:
Nintendo
Product Featured:
DSNBUB-C-I
Goal of Promotion:
To show of the new Nintendo WII and the Nintendo DS by putting the images of the consoles on a really nice detailed lanyard and the Nintendo logo on the clamshell to promote the Nintendo logo.
Description of Case History:
Nintendo ordered these lanyards to promote the new products they were releasing in many of the stores nationwide. Employees of many gaming stores wore these lanyards with the Nintendo logo and picture of the WII and DS to get some hype up for these new products they released. The new items have been so popular since the release and the are still seen around many of these stores because of the great quality of these lanyards.
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Organization:
USPS
Product Featured:
NUB-C-V
Goal of Promotion:
To help identify employees with a name badge on the end. Velcro release is good for an employee that is carrying a lot of mail or always moving around. Will release if it gets caught.
Description of Case History:
Post office employees and mail carriers where given these lanyards to help identify employees and help them be more personable. This created more interaction between their customers and really help build a relationship between other businesses and customers in general.
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Organization:
Nimbus Brewing Company
Product Featured:
NCCH
Goal of Promotion:
To sell some merchandise to their customers.
Description of Case History:
Nimbus wanted some items to sell to their customers that would promote their brewery. This item their address, telephone number, website, logo and a fun catchy slogan to help customers remember the brewery. This was one of the items that they sold along with t-shirts, bags, hats and some other things. This inexpensive item was a hot seller and was seen all over Tuscon, AZ and helped create some great advertising.
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Organization:
Cruise Line
Product Featured:
NCCH
Goal of Promotion:
To give to all the passengers on the cruise to use for their room keycards.
Description of Case History:
The cruise line gave all their passengers one of these with their keycards when they left the room. It gave the passengers a place to store their cards and help keep track of them. They used different colors to help keep passengers identify them if ever misplaced. For instance 1st floor had yellow, 2nd floor had purple and 3rd floor had red. The leftovers where passed out to random people and the response was great in the future.
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Organization:
Distributors Meeting Chesapeake 2007
Product Featured:
OPGS
Goal of Promotion:
A giveaway before a tradeshow to help promote the tradeshow and give them some fun ideas.
Description of Case History:
This item was given to many people that were going to be in attendance at this tradeshow before the tradeshow. This was to promote fun in the sun and also giving some selling ideas for future projects for the customer’s planning on attending the tradeshow.
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Organization:
Florida Lottery
Product Featured:
DSNUB-H3
Goal of Promotion:
Given to employees in gas stations and places where lottery tickets were being sold to help promote the lottery and raise the stakes.
Description of Case History:
The Florida Lottery purchased a nice looking lanyard that they could give to gas stations and places selling lottery tickets to help promote the lottery. Feedback from the employees of the gas stations were great. They were constantly being asked about it and many more tickets were purchased during the time period in which they were wearing the lanyard. The colorful lanyard caught so many eyes it made it hard to ignore.
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Organization:
South Carolina Chamber of Commerce
Product Featured:
SPN, NEC2K, C-2, HNWR, FT
Goal of Promotion:
Chamber of Commerce used these items in their gift shops to sell with SC flag logo.
Description of Case History:
The South Carolina Chamber of Commerce ordered all of these products in their gift shops. Many people loved being able to take home some memorabilia home when they visit another state and these where great products for a fair price that helped the end user to make a great profit.
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Organization:
Gohmann Asphalt
Product Featured:
Classic
Goal of Promotion:
To promote safety throughout the company
Description of Case History:
These eyewear retainers where given to the employees as a constant reminder to be safe. They created a goal of 90 days without an accident. They reached this goal and set sails for another and another and before they knew it they where recognized as a notoriously cautious and mistake free company. This brought more business and better quality service on all their projects.
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Organization:
Gilligan’s Boats
Product Featured:
SPN
Goal of Promotion:
To use as giveaways to promote their new website and expose new ways to use Gilligan’s Boats.
Description of Case History:
Gilligan’s Boats ordered these neoprene eyewear retainers to give away at Patoka Lake(this lake is located right by their headquarters.) The eyewear had their website on it, in which they had just recently got going. This brought a lot of traffic through their website. They really exposed their company and their website to potential customers and this helped strengthen their ability to advertise.
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Organization:
Ice Cream Shop
Product Featured:
NWR
Goal of Promotion:
Giveaway for free ice cream
Description of Case History:
They ordered a bunch of bracelets that said “cherry on top” to promote their new ice cream. They gave these away a couple weeks before the release of the new ice cream and said that if they had the bracelets on they got a free scoop of the new ice cream. The bracelet created a buzz around and everyone was trying to get a bracelet just to wear it. With many people wearing the bracelets it brought much more interest to the new ice cream and it was a great start to the new promotion.
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Organization:
AT&T
Product Featured:
NUB-S
Goal of Promotion:
To promote new cell phones from AT&T
Description of Case History:
This lanyard was used to hang some of the new cell phones and the cell phones on sale. The employees carried the cell phones and had a badge that said “Ask Me About This Phone”. The cell phones they tried to promote sold very well and even sold out.
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Organization:
Radio Station
Product Featured:
HNWR
Goal of Promotion:
To promote “A Run To Remember” and get more people to come out for the run.
Description of Case History:
The radio station gave a bunch of these out around town to promote the upcoming run. They gave these out at grocery stores, gas stations, parks and any where they thought they might find potential participants for the run.
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