Organization Macy’s Department Stores
Product Featured NBUB – 1” Cotton Lanyard with Option D – Horizontal Vinyl Pouch with Bull Dog Clip
Goal of Promotion Promote sales within the stores individual departments
Description of Case History Macy’s Department stores purchased lanyards with vinyl pouches to have their employees wear in the store and feature additional advertisements in the pouch. Macy’s also printed individual coupons to be inserted into the vinyl pouches to promote specific sales within the store. For example, an employee in the Shoe Department would feature a coupon stating “30% off in the Jewelry Department” or on Thursday all employees would feature coupons stating “20-50% off Sale this Saturday”. This was very successful because Macy’s could advertise without the salesperson having to verbally mention the sale. The sale information could easily be viewed by the customer by reading the information stated in the vinyl pouch of the lanyard.
Organization Health Care Organization
Product Featured WBS – Cotton Water Bottle Strap
Goal of Promotion Drive traffic to the Organization ’s booth at their National Trade Show
Description of Case History This HMO sent the water bottle straps to their customer base prior to their trade show. The water bottle straps were consecutively numbered so each strap had a different number printed on it. The HMO included cards with the water bottle straps that stated their booth number and a promotional message to have their customers to stop by the booth and pick up a bottle of water to attach to their water bottle strap. The HMO also mentioned they would have a lightboard featuring one number every hour. If their customer’s number on the water bottle strap matched the number on the lightboard at the booth, that individual would win a trip to Jamaica. This promotion was extremely successful as their booth attendance was higher than ever before. Another successful aspect of this promotion was seen on the last day of the scheduled events. Suppliers and attendees to the conference went to the zoo as a social event. The HMO Marketing Team saw their water bottle straps in use all over at the zoo, which was a nice bonus feature to their promotion.
Organization National Bank
Product Featured SLBP – Lip Balm in the Romantic Wish Flavor and NLBZ – Neoprene Sleeve to hold Lip Balm
Goal of Promotion Create buzz at trade show booth, generate traffic to new website and promote home loans
Description of Case History A well known bank conglomerate chose to give away Lip Balm and Sleeves as their promotional piece at their national trade show. The unique part of this promotion is they chose our “Guess the Flavor” lip balm, which features a flavor called Romantic Wish. Romantic Wish is made of Watermelon, Vanilla, Honey Dew and Cantaloupe. Instead of listing the flavor as Romantic Wish, we printed “Guess the Flavor”. As the bank representatives were giving out the lip balm, they told their customers to go to their website to submit their guesses. The prizes were “No Closing Costs” on a home loan and a lower interest rate on a Home Equity Loan. This promotion was successful for the bank for several reasons. First, it was fun for all the participants at the trade show, both bank employees and their customers. Second, all guesses were submitted on the bank’s website so the promotion successfully drove traffic to the new website. Third, the promotion in turn generated more client home related loans.
Organization Health Insurance Organization
Product Featured NLBZ Sleeve with SLBP Lip Balm with Guess the Flavor/Romantic Wish flavor
Goal of Promotion To have fun and generate positive reinforcement with their sales reps
Description of Case History This HMO likes to send out quirky items to their sales reps with the promotion theme of “guess what the product is?” This is a great way for the HMO to have fun with their sales reps and give the reps incentives for prizes. The HMO chose our NLBZ Neoprene sleeve to send to their reps as the item featured to “Guess What It Is”. After they revealed the sleeve was intended to hold a lip balm, they then sent our Guess the Flavor Lip Balm for the reps to try to successfully guess the lip balm flavor. This promotion was successful because it stayed within their theme of guessing the usefulness of products. We were also able to provide 2 items that went together but could be used separately within their promotional theme.
Organization Absolut Vodka
Product Featured SLBP – Lip Balm in a custom flavor of Mandarin Vodka
Goal of Promotion To promote their new flavored Vodka with women
Description of Case History Absolut created a custom flavored Lip Balm that featured their new Mandarin flavored vodka. Absolut featured their own wait staff to go into upscale night clubs and bars and give women a nice lip balm as a gift to generate interest in them ordering the new Absolut flavor. Not only did the promotion generate more liquor sales with the new flavor, it also helped create a positive image with female customers. These customers also had a promotional product they would use later which continued to generate interest and sustaining power for Absolut.
Organization Gay Pride Event – Gay Games
Product Featured DSNBUB – ¾” Dye Sublimated Lanyard with Stock Rainbow Pattern and Gay Games Logo
Goal of Promotion To provide name badges in a creative, colorful way that is supportive to gay pride.
Description of Case History SnugZ offers over 100 stock patterns on our Dye Sublimation products, which include lanyards and water bottle straps. The Gay Games needed name badges for participants, volunteers, and employees. They choose our stock rainbow pattern as a background to their lanyard and they incorporated the multiple colored Gay Games Logo into the pattern. The lanyards were vibrant in color, themed for Gay Pride, and also gave them opportunity to feature their multiple colored logo. This was a nice keepsake for all participants to keep after the Gay Games.
Organization High School
Product Featured CP – Cleanz Pen Hand Sanitizer
Goal of Promotion To promote good health for the winter season
Description of Case History A high school wanted to promote good health for the winter season. They offered a clinic with flu shots and after the shot gave out the Cleanz Pen Hand Sanitizer as a gift. The Hand Sanitizer is built with a lanyard loop so the students and teachers were able to connect the Hand Sanitizer directly to their required name badge. This made them easily accessible to use. The Hand Sanitizer also helps the school to relay that they care about the health of their staff and students.
Organization Hospice
Product Featured CP - Cleanz Pen Hand Sanitizer
Goal of Promotion To promote the health of their staff on outside visits
Description of Case History Hospice Health Reps are always on outside calls visiting their patients that are in the last stages of their life. A hand sanitizer sprayer was a great gift for their reps because they could wear it on their name badge and the hand sanitizer was easily accessible. This is an appropriate item that their reps appreciated since they are in environments that need to be sterile for the reps and the patients.
Organization Jagermeister
Product Featured RSNL – ¾” Nylon Slide Release Lanyard
Goal of Promotion To promote their product with bar employees in areas that Jagermeister would be a popular drink choice (Spring Break in Cancun).
Description of Case History Jagermeister often employs a staff that will spend an evening in bars selling Jagermeister separately than the regular bar staff. The Jagermeister staff brings in promotional products for the bar staff to use. Lanyards are a perfect giveaway for bar employees because they are required to wear name badges. This also gives them a place to wear their keys for the venue. With the slide release, employees can unclip their keys to access supplies without having to remove their lanyard. These giveaways help promote Jagermeister long term because the staff wears the lanyards which are viewed by customers.
Organization Tanning Salon
Product Featured NIUB - 1/2" Economy Polyester Lanyard with O-ring and Metal Swivel Hook
Goal of Promotion To create new clients for salon
Description of Case History A tanning salon wanted a creative way to give out a "coupon" for a free tan at a local Sammy Hagar concert. They imprinted the lanyard with "For a FREE TAN, bring this in to VIP Tanning in Oxford". They hung a sample of tanning lotion off of the J hook that had the address and phone number of the tanning salon. They had seen 15% of the lanyards within the first week and a half after the concert.
Organization Travel agency
Product Featured CBH – Convention Badge Holder
Goal of Promotion To provide tour participants with a gift that could use to hold their travel documents
Description of Case History This travel agency had a tour group going to Europe which required many vouchers in addition to passports and airline tickets. As a complimentary gift, the tour agency gave the convention badge holder with their travel documents enclosed. This badge holder has a clear outside pocket for their name badge and a Velcro closure for the safety of their travel documents. This product helped the tour participants to be organized and less likely to lose their important documents. Also they were less likely to be stolen as they were hung around their neck.
Organization Insurance Company/March of Dimes
Product Featured RNBUB - ¾" Reflective Lanyard with Standard O-ring
Goal of Promotion To create a safety feature for children at Halloween
Description of Case History An insurance company sponsoring the March of Dimes created a giveaway at a local corn maze. They handed out reflective lanyards for children to wear while trick-or-treating. They imprinted one side with their local office information and the other side with information about donating to the March of Dimes. Parents can use these over and over again and it creates a long lasting promotion with safety in mind.
Organization Liberty Income Tax
Product Featured ZCSR - Stress Relief Lotion
Goal of Promotion A clever way to advertise the upcoming tax season
Description of Case History Liberty Income Tax wanted a creative way to remind everyone about the upcoming tax season. They imprinted the lotion bottle with “Liberty Income Tax, a stress free solution to tax season”. The backside said “Bring in your bottle and receive $25.00 off your tax preparation”. Clients loved the clever promotion!
Organization High School
Product Featured HNWR
Goal of Promotion Used bracelets as tickets for prom
Description of Case History A local High School wanted a unique way to give out their prom tickets. They chose a bracelet and imprint in their school colors and imprinted the dance theme and date on the bracelet. The kids continued to wear them to school even after the dance.
Organization Insurance Company
Product Featured Option K2
Goal of Promotion To help raise money for charity
Description of Case History An insurance company sold badge pulls with their company logo and the charity’s logo to employees for $75.00. All the money went to charity and any employee who purchased one was able to wear jeans every Friday in 2007.
Organization Hotel Chain
Product Featured RPGS
Goal of Promotion To promote new shower heads in all hotel rooms
Description of Case History The hotel chain purchased the gift sets to give away to local businesses to get the local companies to promote their out of town business guests to stay at the hotel.
Organization Xalatan
Product Featured TSC-2
Goal of Promotion To promote the new prescription eyedrop that lowers eye pressure to help deal with glaucoma.
Description of Case History This dual use eyewear retainer and lanyard is a great promotional item for any eye related item. This can be worn as an eyewear retainer for customers and doctors prescribing this drug. These were given to pharmacies and doctors to wear as lanyards or around their glasses to expose the products to potential customers. This was a great marketing tool to expose and put the new drug on the market with a bang.
Organization Chevrolet Motors
Product Featured NSPZ
Goal of Promotion To promote “Giving You the Keys to Your New Car”
Description of Case History Chevy dealerships gave away keychains for test driving a new Chevy. They wanted to “Give you the Keys to Your New Car”. It would be pretty hard to put a Chevy keychain on your keys and get into your old Toyota. This would keep the dealership on customer’s minds and give keep the Chevy experience fresh in their minds. Selling a few more cars the month before and creating a buzz around town made the keychain promotion all worth it.
Organization Nintendo
Product Featured DSNBUB-C-I
Goal of Promotion To show of the new Nintendo WII and the Nintendo DS by putting the images of the consoles on a really nice detailed lanyard and the Nintendo logo on the clamshell to promote the Nintendo logo.
Description of Case History Nintendo ordered these lanyards to promote the new products they were releasing in many of the stores nationwide. Employees of many gaming stores wore these lanyards with the Nintendo logo and picture of the WII and DS to get some hype up for these new products they released. The new items have been so popular since the release and the are still seen around many of these stores because of the great quality of these lanyards.
Organization USPS
Product Featured NUB-C-V
Goal of Promotion To help identify employees with a name badge on the end. Velcro release is good for an employee that is carrying a lot of mail or always moving around. Will release if it gets caught.
Description of Case History Post office employees and mail carriers where given these lanyards to help identify employees and help them be more personable. This created more interaction between their customers and really help build a relationship between other businesses and customers in general.
Organization Nimbus Brewing Company
Product Featured NCCH
Goal of Promotion To sell some merchandise to their customers.
Description of Case History Nimbus wanted some items to sell to their customers that would promote their brewery. This item their address, telephone number, website, logo and a fun catchy slogan to help customers remember the brewery. This was one of the items that they sold along with t-shirts, bags, hats and some other things. This inexpensive item was a hot seller and was seen all over Tuscon, AZ and helped create some great advertising.
Organization Cruise Line
Product Featured NCCH
Goal of Promotion To give to all the passengers on the cruise to use for their room keycards.
Description of Case History The cruise line gave all their passengers one of these with their keycards when they left the room. It gave the passengers a place to store their cards and help keep track of them. They used different colors to help keep passengers identify them if ever misplaced. For instance 1st floor had yellow, 2nd floor had purple and 3rd floor had red. The leftovers where passed out to random people and the response was great in the future.
Organization Distributors Meeting Chesapeake 2007
Product Featured OPGS
Goal of Promotion A giveaway before a tradeshow to help promote the tradeshow and give them some fun ideas.
Description of Case History This item was given to many people that were going to be in attendance at this tradeshow before the tradeshow. This was to promote fun in the sun and also giving some selling ideas for future projects for the customer’s planning on attending the tradeshow.
Organization Florida Lottery
Product Featured DSNUB-H3
Goal of Promotion Given to employees in gas stations and places where lottery tickets were being sold to help promote the lottery and raise the stakes.
Description of Case History The Florida Lottery purchased a nice looking lanyard that they could give to gas stations and places selling lottery tickets to help promote the lottery. Feedback from the employees of the gas stations were great. They were constantly being asked about it and many more tickets were purchased during the time period in which they were wearing the lanyard. The colorful lanyard caught so many eyes it made it hard to ignore.
Organization South Carolina Chamber of Commerce
Product Featured SPN, NEC2K, C-2, HNWR, FT
Goal of Promotion Chamber of Commerce used these items in their gift shops to sell with SC flag logo.
Description of Case History The South Carolina Chamber of Commerce ordered all of these products in their gift shops. Many people loved being able to take home some memorabilia home when they visit another state and these where great products for a fair price that helped the end user to make a great profit.
Organization Gohmann Asphalt
Product Featured Classic
Goal of Promotion To promote safety throughout the company
Description of Case History These eyewear retainers where given to the employees as a constant reminder to be safe. They created a goal of 90 days without an accident. They reached this goal and set sails for another and another and before they knew it they where recognized as a notoriously cautious and mistake free company. This brought more business and better quality service on all their projects.
Organization Gilligan’s Boats
Product Featured SPN
Goal of Promotion To use as giveaways to promote their new website and expose new ways to use Gilligan’s Boats.
Description of Case History Gilligan’s Boats ordered these neoprene eyewear retainers to give away at Patoka Lake(this lake is located right by their headquarters.) The eyewear had their website on it, in which they had just recently got going. This brought a lot of traffic through their website. They really exposed their company and their website to potential customers and this helped strengthen their ability to advertise.
Organization Ice Cream Shop
Product Featured NWR
Goal of Promotion Giveaway for free ice cream
Description of Case History They ordered a bunch of bracelets that said “cherry on top” to promote their new ice cream. They gave these away a couple weeks before the release of the new ice cream and said that if they had the bracelets on they got a free scoop of the new ice cream. The bracelet created a buzz around and everyone was trying to get a bracelet just to wear it. With many people wearing the bracelets it brought much more interest to the new ice cream and it was a great start to the new promotion.
Organization AT&T
Product Featured NUB-S
Goal of Promotion To promote new cell phones from AT&T
Description of Case History This lanyard was used to hang some of the new cell phones and the cell phones on sale. The employees carried the cell phones and had a badge that said “Ask Me About This Phone”. The cell phones they tried to promote sold very well and even sold out.
Organization Radio Station
Product Featured HNWR
Goal of Promotion To promote “A Run To Remember” and get more people to come out for the run. U
Description of Case History The radio station gave a bunch of these out around town to promote the upcoming run. They gave these out at grocery stores, gas stations, parks and any where they thought they might find potential participants for the run.
Organization: National Bank
Product Featured: SLBP – Lip Balm in the Romantic Wish Flavor and NLBZ – Neoprene Sleeve to hold Lip Balm
Goal of Promotion: Create buzz at trade show booth, generate traffic to new website and promote home loans
Description of Case History: A well known bank conglomerate chose to give away Lip Balm and Sleeves as their promotional piece at their national trade show. The unique part of this promotion is they chose our “Guess the Flavor” lip balm, which features a flavor called Romantic Wish. Romantic Wish is made of Watermelon, Vanilla, Honey Dew and Cantaloupe. Instead of listing the flavor as Romantic Wish, we printed “Guess the Flavor”. As the bank representatives were giving out the lip balm, they told their customers to go to their website to submit their guesses. The prizes were “No Closing Costs” on a home loan and a lower interest rate on a Home Equity Loan. This promotion was successful for the bank for several reasons. First, it was fun for all the participants at the trade show, both bank employees and their customers. Second, all guesses were submitted on the bank’s website so the promotion successfully drove traffic to the new website. Third, the promotion in turn generated more client home related loans.
Organization: Health Insurance Organization
Product Featured: NLBZ Sleeve with SLBP Lip Balm with Guess the Flavor/Romantic Wish flavor
Goal of Promotion: To have fun and generate positive reinforcement with their sales reps
Description of Case History: This HMO likes to send out quirky items to their sales reps with the promotion theme of “guess what the product is?” This is a great way for the HMO to have fun with their sales reps and give the reps incentives for prizes. The HMO chose our NLBZ Neoprene sleeve to send to their reps as the item featured to “Guess What It Is”. After they revealed the sleeve was intended to hold a lip balm, they then sent our Guess the Flavor Lip Balm for the reps to try to successfully guess the lip balm flavor. This promotion was successful because it stayed within their theme of guessing the usefulness of products. We were also able to provide 2 items that went together but could be used separately within their promotional theme.
Organization: Absolut Vodka
Product Featured: SLBP – Lip Balm in a custom flavor of Mandarin Vodka
Goal of Promotion: To promote their new flavored Vodka with women
Description of Case History: Absolut created a custom flavored Lip Balm that featured their new Mandarin flavored vodka. Absolut featured their own wait staff to go into upscale night clubs and bars and give women a nice lip balm as a gift to generate interest in them ordering the new Absolut flavor. Not only did the promotion generate more liquor sales with the new flavor, it also helped create a positive image with female customers. These customers also had a promotional product they would use later which continued to generate interest and sustaining power for Absolut.
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